A Social Semiotic Analysis of International Inflight Magazines as a Tourism Discourse: A Cross-cultural Study
A Social Semiotic Analysis of International Inflight Magazines as a Tourism Discourse: A Cross-cultural Study

Shima Sadat Ghasemi; Esmat Babaii

Volume 41, Issue 4 , November 2022, , Pages 23-57

https://doi.org/10.22099/tesl.2022.44168.3127

Abstract
  Despite being an important category of multimodal tourism discourse, Inflight magazines and their roles in promoting international airlines’ profile and their host country, are ...  Read More
A Social Semiotic Analysis of Social Actors in English-Learning Software Applications
A Social Semiotic Analysis of Social Actors in English-Learning Software Applications

Esmat Babaii; Mahmood Reza Atai; Masoumeh Kafshgarsouteh

Volume 35, Issue 3 , October 2016, , Pages 1-40

https://doi.org/10.22099/jtls.2016.3922

Abstract
  This study drew upon Kress and Van Leeuwen’s (2006, [1996]) visual grammar and Van Leeuwen’s (2008) social semiotic model to interrogate ways through which social actors ...  Read More